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Free SEO Tool

Schema Markup Generator: Free JSON-LD Structured Data

Create valid JSON-LD schema markup for FAQ pages, local businesses, organizations, articles, products and breadcrumbs. Fill in a simple form, check for missing required fields, then copy the code into your website.
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Schema Markup Generator

Create valid JSON-LD structured data for your pages in seconds.

JSON-LD

Paste the code into your page <head> or body, then confirm it with Google's Rich Results Test.

Schema Types
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Business Types
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Free to Use
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Sign-ups Required
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How It Works

How to Generate Schema Markup

Add structured data to your page in four steps.

Choose a Schema Type

Pick FAQ Page, Local Business, Organization, Article, Product or Breadcrumb.

Fill In the Form

Enter your details. Required fields are marked and checked as you type.

Copy the JSON-LD

Copy or download the generated code, ready to paste into your page.

Test It With Google

Confirm your markup with Google’s Rich Results Test before and after publishing.

About Schema

Help Search Engines Understand You Show Rich Results

Schema markup is structured data that describes your content in a format search engines understand. Google recommends JSON-LD, and valid markup can make pages eligible for rich results such as review stars, product prices and breadcrumbs.

1/ Built on Schema.org

Every type and property comes from the official schema.org vocabulary, using the formats Google documents for each feature.

2/ Built-In Checks

The generator flags missing required fields, invalid URLs, prices, currency codes and GTINs before you copy the code.

3/ Private by Design

The code is generated in your browser. Nothing you enter is sent to or stored on our servers.

Use Cases

Popular Uses for the Schema Generator

Structured data helps many kinds of pages stand out in search.

Local Businesses

Describe your business type, address, phone number, opening hours and social profiles for local search.

Blogs and Publishers

Add Article, BlogPosting or NewsArticle markup with author, dates and images.

Online Stores

Mark up product name, brand, price, availability and ratings for product pages.

Check Existing Markup

See which structured data types a page already uses with our free On-Page SEO Checker.

Advanced Schema Strategy

Need site-wide structured data or a custom setup? Our technical SEO team can implement it for you.

FAQs

Schema Markup Generator FAQs

Common questions about JSON-LD and rich results.

Paste the script into the HTML of the page it describes, either in the head or the body. Most CMSs, including WordPress, let you add it with a custom HTML block or an SEO plugin.

No. Valid markup makes a page eligible, but Google decides whether to show rich results based on content quality, relevance and its own policies.

No. Google stopped showing FAQ rich results in May 2026. FAQPage is still valid schema.org markup that other search engines and AI tools can read, so the generator still supports it, but it will not create a rich result in Google.

Yes. You can add several JSON-LD scripts to the same page, for example Organization and BreadcrumbList, as long as each describes content that is really on the page.

Google does not show review stars for LocalBusiness or Organization pages that review themselves. For products, only add ratings that come from genuine reviews shown on the page.

Use Google’s Rich Results Test to check eligibility for rich results, or the Schema Markup Validator at validator.schema.org to check general schema.org syntax.

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