Schema Markup Generator: Free JSON-LD Structured Data
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Schema Markup Generator
Create valid JSON-LD structured data for your pages in seconds.
Paste the code into your page <head> or body, then confirm it with Google's Rich Results Test.
How to Generate Schema Markup
Add structured data to your page in four steps.
Choose a Schema Type
Pick FAQ Page, Local Business, Organization, Article, Product or Breadcrumb.
Fill In the Form
Enter your details. Required fields are marked and checked as you type.
Copy the JSON-LD
Copy or download the generated code, ready to paste into your page.
Test It With Google
Confirm your markup with Google’s Rich Results Test before and after publishing.
Help Search Engines Understand You Show Rich Results
Schema markup is structured data that describes your content in a format search engines understand. Google recommends JSON-LD, and valid markup can make pages eligible for rich results such as review stars, product prices and breadcrumbs.
1/ Built on Schema.org
Every type and property comes from the official schema.org vocabulary, using the formats Google documents for each feature.
2/ Built-In Checks
The generator flags missing required fields, invalid URLs, prices, currency codes and GTINs before you copy the code.
3/ Private by Design
The code is generated in your browser. Nothing you enter is sent to or stored on our servers.
Popular Uses for the Schema Generator
Structured data helps many kinds of pages stand out in search.
Local Businesses
Describe your business type, address, phone number, opening hours and social profiles for local search.
Blogs and Publishers
Add Article, BlogPosting or NewsArticle markup with author, dates and images.
Online Stores
Mark up product name, brand, price, availability and ratings for product pages.
Check Existing Markup
See which structured data types a page already uses with our free On-Page SEO Checker.
Advanced Schema Strategy
Need site-wide structured data or a custom setup? Our technical SEO team can implement it for you.
Paste the script into the HTML of the page it describes, either in the head or the body. Most CMSs, including WordPress, let you add it with a custom HTML block or an SEO plugin.
No. Valid markup makes a page eligible, but Google decides whether to show rich results based on content quality, relevance and its own policies.
No. Google stopped showing FAQ rich results in May 2026. FAQPage is still valid schema.org markup that other search engines and AI tools can read, so the generator still supports it, but it will not create a rich result in Google.
Yes. You can add several JSON-LD scripts to the same page, for example Organization and BreadcrumbList, as long as each describes content that is really on the page.
Google does not show review stars for LocalBusiness or Organization pages that review themselves. For products, only add ratings that come from genuine reviews shown on the page.
Use Google’s Rich Results Test to check eligibility for rich results, or the Schema Markup Validator at validator.schema.org to check general schema.org syntax.
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