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UTM Builder: Create Campaign URLs for Google Analytics
Add UTM parameters to any link to track exactly where your visitors come from in Google Analytics 4. Enter your URL, source, medium and campaign name to get a correctly encoded campaign URL you can copy or turn into a QR code.
UTM Link Builder
Add Google Analytics campaign parameters to any URL.
The page people should land on.
Where the traffic comes from.
The marketing channel.
The specific campaign or promotion.
Optional. Used to join campaign data in Google Analytics.
Optional. Paid search keywords.
Optional. Tells apart ads or links in the same campaign.
UTM Parameters
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Required Fields
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How It Works
How to Build a UTM Link
Create a trackable campaign URL in four steps.
Enter Your Website URL
Paste the landing page link. Existing query parameters and #anchors are kept.
Add Source, Medium and Campaign
These three fields are required, for example newsletter, email and spring_sale.
Add Optional Details
Use campaign ID, term and content to separate keywords, ads or links in the same campaign.
Copy and Share
Copy your campaign URL or create a QR code for print, packaging and events.
About UTM Tags
Track Every Campaign Accurately Consistently
UTM parameters are tags added to the end of a URL. When someone clicks the link, Google Analytics reads the tags and reports the visit under your chosen source, medium and campaign, so you can see which emails, ads and social posts really drive traffic and sales.
1/ Correct Encoding
Spaces and special characters are encoded safely, existing parameters are kept and #anchors stay at the end of the URL.
2/ Consistent Naming
Lowercase conversion is on by default, because Google Analytics treats Email and email as two different values.
3/ Helpful Warnings
You are warned about spaces in values and about UTM tags already in the URL, which are replaced rather than duplicated.
Use Cases
When to Use UTM Links
Tag any link you share outside your website to measure its results.
Email Newsletters
Tag every link in your emails to see which campaigns and links bring visitors back to your site.
Social Media Posts
Compare traffic from organic posts, paid ads and profile links across every platform.
Paid Ads and Partners
Track ads, sponsorships, affiliates and guest posts that are not tagged automatically.
Print and QR Codes
Turn your campaign URL into a QR code to measure flyers, posters and packaging.
Analytics Setup Help
Want reliable tracking across all your marketing? Our team can help set up and audit your analytics.
Use utm_source, utm_medium and utm_campaign on every tagged link. utm_id, utm_term and utm_content are optional.
We recommend it. Google Analytics is case-sensitive, so Facebook and facebook appear as two separate sources and split your data.
Spaces work but are encoded as %20, which makes links harder to read. Most teams use underscores or hyphens instead, such as spring_sale.
No. Only tag links on other websites, emails, ads and documents. UTM tags on links within your own site start a new session and overwrite the original traffic source.
Usually not. Linking Google Ads to Google Analytics with auto-tagging tracks your ads automatically. Use UTM tags for other ad platforms.
Any UTM parameter you set in the form replaces the one already in the URL, so the link never contains duplicate tags. Other parameters are kept unchanged.
Turn Clicks Into Customers
Tracking shows you where visitors come from. Our SEO team helps you get more of them from Google, with a free audit of your website.
- Clear view of your organic opportunities
- Prioritised action plan
- No obligation, no sign-up